Small businesses often struggle to compete with larger corporations online. A key factor in this disparity is search engine optimization (SEO), the art and science of improving website visibility in search results. , Nonetheless, Craig Campbell, a seasoned SEO professional, provides invaluable insights and actionable strategies to help small businesses dominate the world of SEO.

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First, let's dive into target phrases, the building blocks of any successful SEO strategy.

Identifying relevant keywords that site visitors are using is crucial to get your pages in front of the ideal audience.

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